Food came in last among purchases needed for a successful tailgate, according to a CNBC survey. This has caused prominent chefs to host a show called "The Big Ten Cookout" encouraging football fans to improve the quality of food.
Among the purchases ranked higher than food in the survey are coolers, grills, alcohol and furniture. Ben Walanka, a Chicago chef and contestant on the fifth season of Hell's Kitchen, and Julius Russell, another Chicago chef, said the show is about bringing food to the top of the list.
"This isn't about haute cuisine," Russell said. "It is about introducing some bold flavors, like adding some citrus to your barbecue sauce. We focus on the show about how to get the most out of your tailgating experience."
The show airs live on game days on the Big Ten Network on cable and satellite.
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